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Our Story

Erik and Julia are the founders of URS Advisory, a comprehensive retirement planning firm, and URS Insurance, serving clients throughout Florida. They are both CERTIFIED FINANCIAL PLANNERS™ and Florida natives. Julia is originally from Stuart and Erik grew up in West Palm Beach; they have offices in both cities serving their hometown communities. Julia graduated from the University of Florida Warrington College of Business and Erik graduated from the University of Central Florida with a Bachelor’s degree in Finance. After working in the financial industry for several years, Erik completed his Master’s in Business Administration from the University of Miami.

The Lembcke’s live in Jupiter with their sons, Henry and Reece, and enjoy all that Florida has to offer—beautiful beaches, the sunshine, tennis, golf, as well as spending time with family and friends. They both have a strong interest in helping people with planning for all life has to offer, most notably retirement and their legacies. Erik and Julia are passionate about helping people who are terrified that they’ll wake up one day in retirement with little to no money to live on and nothing to leave their loved ones. Erik and Julia believe that skillful planning makes the difference between an enjoyable, relaxing retirement that leaves plenty of assets to those you love, versus spending the hindmost years of your life worrying about money.

Over their careers, they have encountered more than just a few retirement disasters that could have been prevented with sound advice and planning. Those stories have motivated them to keep learning and share their knowledge with their clients and the community.