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What is a Fiduciary?

We have always served our clients with their best interest in mind – that’s called being a fiduciary!  Even so, the recent passing of the Fiduciary Rule is possibly the biggest regulatory change governing the financial advice industry in years.  It means that a financial advisor may be legally obligated to place the client’s interest ahead of their own when investing clients’ retirement accounts, and they are obligated to act more transparently by disclosing their fees and how they are compensated, among other things. At URS, we are fiduciaries at all times, from giving advice to investing clients’ portfolios.

What makes URS Advisory a fiduciary?

We have always and will always serve our clients with their best interests at heart.  In fact, our founder, Julia Lembcke, has committed to the Five Fiduciary Principles created by the Committee for the Fiduciary Standard, as a promise and constant reminder to our clients that we will always do what’s right for them.

Our Fiduciary Oath to you means we will:

  1. Always put your best interests first.
  2. Act with prudence; that is, with the skill, care, diligence, and good judgement of a professional.
  3. Not mislead clients, and will provide conspicuous, full, and fair disclosure of all important facts.
  4. Avoid conflicts of interest.
  5. Fully disclose and fairly manage, in the client’s favor, any unavoidable conflicts.

Guiding clients’ using these five principles naturally leads to fulfilling relationships and stellar results, all while holding us accountable.

How else does URS Advisory put clients first?

First and foremost, we take our time getting to know our clients personally, professionally, and financially. Before offering any advice or suggestions, we get to know what’s most important to you, what you’re trying to achieve, and what keeps you up at night. Once we establish your money purpose, we create your custom, easy-to-understand financial plan.  To that end, we use our financial planning system to create a personalized plan that connects your financial decisions to the people and things that matter most in your life.  We also provide ongoing support and counseling to you in the form of routine meetings, quarterly client education events, and regular “checkup” calls to review investment performance.

Furthermore, we are primarily fee-based, which means that we are most often compensated through transparent fees charged directly to clients and not by the commissions earned from the sale of financial products.  This fee transparency helps us to minimize conflicts of interest and to provide our clients with balanced advice.

Ultimately, our goal is to make your life easier and more enjoyable, while giving you the financial clarity and confidence you so deserve.